SEO is not magic, it is engineering. Where your site stands in Google depends on three things: whether it can be read technically, whether its content answers the question, and whether other sites refer to it. We work on all three — and we show the result in Google Search Console numbers, not in promises inside our own report.
What is included
1. Technical audit
We find everything that stops Google from reading the site: a broken sitemap.xml, wrong canonical tags, duplicate pages, sections that are not indexed, slow loading, mobile problems, broken links. This stage often brings the biggest gain — because the problem is usually invisible.
2. Keyword research
We work out what your customers type into Google and tie each query to one page. Alongside high-competition general terms, we pay special attention to long queries with clear buying intent — they deliver results faster.
3. On-page optimisation
Title, meta description, H1–H3 structure, image alt text, URL structure, internal links and structured data (schema). Each page is tuned to one query.
4. Content
To rank, a page must answer the question fully. If a competitor wrote 2,000 words, you cannot meet them with 200. We build a content plan and write it — in Azerbaijani, in real business language.
5. Backlinks
Directories, industry portals, partner sites and the press. We do not buy low-quality links — they do harm. We explain our approach in our post on backlink strategy.
6. Measurement and reporting
Search Console and Analytics are connected, and a monthly report goes out: which query you rank for and where, how many clicks arrived, which pages moved up and which fell.
When results appear
The honest answer: the effect of technical fixes shows in 2–6 weeks, content in 2–4 months, and link building in 3–6 months. Anyone who promises first place in a month is either talking about a query with no competition, or is not being truthful.
Local SEO — Baku and the regions
For businesses with a physical address, showing up on Google Maps is often more important than the website. We work separately on the Google Business Profile, address consistency, reviews and local directories. More in our local SEO guide.
A new area: being visible in AI search
A share of people now put their question to ChatGPT, Gemini and similar systems instead of Google. These systems build their answers from live search and outside sources — directories, reviews, industry sites. On the site side we do this: clear question-and-answer blocks, concrete facts, FAQPage structured data and making sure those systems can read the site. To be plain: nobody can guarantee that these systems will recommend you — it often depends on trust signals outside your site: genuine customer reviews, a Google Business Profile, directory profiles and other sites referring to you. The on-site part of this work is included in our standard SEO package.
Is it right for you
SEO is not equally worthwhile for every business. If people do not search for your product on Google, the budget is better spent on advertising. We say this honestly at the first look — if there is no search volume, we do not take the job.
Worth reading to start: the 10 key factors to consider in SEO (Azerbaijani), site speed and Core Web Vitals, featured snippet optimisation.
Frequently asked questions
When do SEO results appear?
Technical fixes take effect in 2–6 weeks, content in 2–4 months and backlinks in 3–6 months. The more competitive the field, the longer it takes. Be careful with any offer that promises results within a month.
Do you guarantee first place on Google?
No — and do not trust anyone who does: Google decides rankings, not an agency. What we commit to is the scope of work and transparent reporting: every month you see the Search Console numbers.
How many articles are written per month?
Usually 4–8, depending on how competitive the field is. But the count alone is not a measure — one strong article that fully answers the question beats five shallow ones.
My site is new — is it too early for SEO?
On the contrary, it is the best time. If the structure is set correctly from the moment the site is built, the amount you pay to fix things later drops considerably.
Do you buy backlinks?
We do not buy links in bulk from networks — Google detects this and it harms the site. We work with real directories, industry portals, and partner and client sites. It is slower, but lasting.
Does your own site rank well on Google?
Honest answer: on competitive queries such as "SEO services" our own site is not yet where we want it, and we do not hide that. So we do not promise you first place — we show the work and the result openly, every month, in Search Console numbers.